Element is an online multi-channel marketing operations platform designed for use by retailers and brands and suppliers of marketing materials such as printers and print managers.

After more than 11 years working with retailers, brands, printers and software companies, I’d acquired a huge amount of knowledge about how to successfully deliver on and offline marketing materials to the right places and in front of the right people.

There’s already a lot of tech out there that’s been created specifically for this market. The problem that most people faced however was identifying which bits of software worked best for them and then trying to make their chosen solutions work well together.

I created Element to help solve that. It brings together the very best of the niche products that are already out there, adds the bits that we think are missing and sprinkles some integration magic on top.

It’s simpler and more cost effective for marketing teams than wading through all the options themselves and offers guarantees of compatibility and ease of use which I  know from experience they can’t get elsewhere.

Element is designed for use by retailers, brands and suppliers such as printers, print managers and marketing agencies. 

Element is created by Digital Specs Ltd, a UK company owned by Sanjeev Kumar. Sanjeev has years of experience delivering these types of systems to major retailers and brands around the world.

Element is priced on a monthly basis. If you're a direct retailer and brand, there is one price for your company regardless of how many users you have. If you're a supplier such as a printer or a print manager,  there's one price for internal use for an unlimited number of users.

You can choose to make it available to your customers, and there's a fixed price per customer.

Element allows you to plan multi-channel marketing campaigns, brief out your requirements to suppliers and approve their campaign costs. It allows you to live-track delivery of physical marketing materials such as POS and manage the distribution of digital content to screens or social media platforms.

The store profiling feature allows you to hold a central database of your store estate, which you can use to target your marketing messages at specific stores, and provide your suppliers with production quantities, while you keep a tight handle on costs.

You can use it to publish an online catalogue of marketing or other materials to your regional managers or stores.

Element allows you to plan multi-channel marketing campaigns, brief out your requirements to suppliers and approve their campaign costs. It allows you to live-track delivery of physical marketing materials such as POS and manage the distribution of digital content to screens or social media platforms.

You can then set up activations and decide how much of your different merchandise your field sales personnel can order for their customers. 

You can also give them activation budgets to control how much is used and connect with your suppliers to make sure you have a handle on storage costs. This gives you a live view of all activations and how they are tracking against your budgets. 

Element gives you central management of all your customer campaigns, their assets and their costs. It is designed to streamline the briefing process from customer to enquiry and quote, through to production, pick, dispatch and tracking. 

Element gives you central management of all your customer campaigns, your suppliers and their costs. It is designed to streamline the briefing process from customer to enquiry and quote, through to production, pick, despatch and tracking.  

Yes. The look and feel of Element has been specifically designed to allow you to white label it as your own system. If you'd rather not have the name "Element" anywhere, that's fine by us!

Also we recognise that you might want to add features to make your version different to anybody else’s and add features unique to you. We can do that as part of setup and keep your version distinct and confidential.

The campaign planner on the dashboard combines all the campaigns in the system into one place, and you can give head office staff, regional managers, field sales people and\or stores access to as much information as you choose.

Yes, because it is integrated with Volume Networks, a leading provider of digital CMS, hardware and integration services.

Yes. Element is designed to be a multi-supplier system. So, for example, you can create campaigns, ask suppliers for prices, and decide which one to go with. You can also publish multi-supplier catalogues for your stores, regional managers or salespeople, and Element makes sure the right orders go to the right suppliers.

Not if everyone's happy with it! We adapt the system to fit your business, not the other way round. You may already have agreed spreadsheet templates with your customers, you may not want to re-train your warehouse to work a different way and with different paperwork. With Element, you don't have to!

Yes! We recognise the power of the spreadsheets and that it’s very often the most convenient way of putting a campaign together, working out allocations, doing bulk orders etc. But we also know that the problem with them is that you end up with hundreds of them spread around your company, different people work on different versions, and it's difficult to combine them to get good reporting and analytics. 

Element combines the best of spreadsheets with the best of a cloud-based system. You can do your work on spreadsheets and import them directly into Element. When you import, it checks you have your data in the right places and tells you if not. From that point, it's all in a secure database, which means you can report on it in the dashboard.

Yes. Element is integrated with all the major couriers around the world.  This means the system can be used to generate courier labels for every campaign or any order placed. That in turn means it can track the delivery of every pack, and provide live PODs through the dashboard.

In addition, as part of set up we can pick sheets that fit with how your warehouse works and documentation they are familiar with. We adapt the system to fit your business, not the other way round.

Yes! Element is integrated with all the major couriers. So you can generate labels through the system, which in turn triggers POD tracking and live reporting of deliveries on the dashboard.