I’ve been on this planet for 54 years and I’ve seen how much it has changed. We all know how important it is to do our bit for the environment. Working with retailers who order print, and with printers who manufacture it, I don’t need to go into how important it is to minimise the environmental impact of the industry we are in. That why I thought I need to ensure Element plays its part. But I didn’t want to just talk it up, I wanted to make sure we do something genuine and credible. CarbonQuota are leaders in helping customers accelerate to Net Zero. They are a great bunch of people with deep expertise in measuring carbon footprint. So, we connected together, showed each other how amazing our complimentary tech is, integrated systems together, and did a deal. Element now has the ability to connect with CarbonQuota and present accurate and certified carbon data for marketing campaigns. I’m really excited about it because it means our company can continue to evolve a great product, and at the same time be comforted by the fact that we are helping in the fight against climate change. Here’s a bit more detail about how it works and what the benefits are: How does it work? In Element, campaigns can be built on line using store profiles or can be dragged-and-dropped and imported using the ground-breaking Rita The Spreadsheet Eater. However they are created, Element organises the campaign into quality data which is sent to CarbonQuota. CarbonQuota then sends back accurate data measuring the CO2 output for the campaign. Why is this a great innovation? You now use Element in the normal way, and automatically get CO2 data for anything you put in. This means: Retailers can now add CO2 usage to their decision-making criteria when using Element’s RFQ module or Campaign Builder to award jobs to suppliers. It’s no longer has to be just about price. Print Managers can decide which suppliers to choose depending on CO2 output. Printers can accurately measure the CO2 output for anything they manufacture. What about printers who use Tharstern? If the printer uses Tharstern, then can get even more granular CO2 data by hooking Element into Tharstern’s connection with Carbon Quota. This means you can drag and drop a client spreadsheet into Element, automatically generate Tharstern estimates and sales orders from the client order, and then get CarbonQuota measurements for each of your estimates from Tharstern. You can use this for your own reporting, or present the data back to your client with Element’s client-facing campaign reporting dashboards. We didn’t want to just talk up climate change; we wanted to make sure that whatever we did in Element was genuine and credible. That’s why we partnered with the experts at CarbonQuota. They have in-depth knowledge of how CO2 is measured, and what they do is certified. So that means what we offer in Element is the real deal. Get in touch to find out more. Contact us at  sales@elementonline.net