We are delighted to announce we have joined forces with the leading MIS provider @Tharstern to provide a bi-directional, fully integrated solution to automate and streamline campaign & brief management, data entry and distribution.
Sanjeev Kumar, Element’s Founder & MD, says this about the integration, “I know how central an MIS system like Tharstern is to a printer. I also know how frustrating it is for our print clients to take spreadsheet orders from their customers, who don’t want to change the way they work by the way, and then turn them into meaningful jobs in Tharstern. I was being told time and time again how they wanted to take away the manual work and free their account managers and estimators up to do what people do best – be creative, support customers, work on more complicated estimates and sell more! So that is where Rita was born. No, we’ve not got a new member of staff.” He jokes.
Fondly named internally as Rita, the spreadsheet eater, Element’s Spreadsheet Uploader was only released publicly a couple of months ago after a long development.
Sanjeev continues, “The spreadsheet eater revolutionises how customer spreadsheets are handled, and then by connecting it with Tharstern through the Element Connect module, it takes all of the manual typing, and copying & pasting away. The concept is really simple but developing it was complicated.
Where it can take someone hours to manipulate the spreadsheets for input into Tharstern, Element hides all the complexity with a drag and drop solution, followed by 2 simple clicks to turn any spreadsheet, in any format, into a print ready production job instantly accepted by the Tharstern MIS.”
So, what does this mean for the print community?
Ultimately, Element Connect provides Tharstern MIS users with time. In an economy where prices need to continue to be competitive, this integration gives printers an alternative to reducing quality to maintain their profits. Rita is, in essence, a virtual Account Manager, handling the mundane churn of turning client briefs into production jobs, allowing for human Account Managers to work on increasing revenue.
To benefit from this Element and Tharstern integration, you need to be on the Tharstern SaaS commercial model, with the API subscription.